New Netbook From Nokia
August 26, 2009
Nokia finally entered the netbook market with Booklet officially announces 3G. Nokia has the advantage of distribution and brand and service partnership. But Nokia will face a steep road that leading PC vendors intercepted.
Windows-based netbook’s using the Intel Atom processor and offers a battery life 12 hours. Nokia promises that his latest innovation will be able to provide the PC experience fully functioning, but in a highly portable design with 12-inch screen high definition.
Nokia calls the device as a mini laptop 3G Booklet. The device weighs 1.25 pounds, and its thickness is only two centimeters. Excess Nokia devices have a variety of connectivity options to get high speed internet access through 3G/HSPA or Wi-Fi.
Kai Oistamo Executive Vice President Devices Booklet 3G Motorola said it is a natural evolution in the company’s business in connecting people.
“Nokia has long experience in mobility. With a battery life long, premium design, connectivity continues to connect throughout the day makes this device something that is indisputable, to make PCs more popular in the community, the more functions and more personal,” explained Oistamo .
The entry of companies headquartered in Finland to the PC market it, because he wanted to get another revenue after a decline in the average handset over six consecutive quarter.
Some steps that have been conducted among them Nokia is launching a song download service through Ovi and navigation company Navteq purchase in July 2008.
Nokia CEO Olli-Pekka Kallasvuo said that Nokia wants more competitive from Apple after the criticism failed to have a smartphone with an iPhone equivalent. He also said that as a producer of hardware companies, Nokia will be more successful with the strategy of transformation to the map service provider or a song.
Nokia is the dominant handset maker with a global market share of 38%. But the company faces tough competition in the market the high end of Apple Inc. with its iPhone and Research in Motion with Blackberry.
The company also got a hard bite of the Asian competitors like Samsung Electronics Co. Ltd. is also selling PC phone. Meanwhile, PC makers including Acer Inc., which is the third largest PC maker in terms of shipping, has started marketing its line of smartphones.
Then if netbook Nokia will succeed in the marketplace? Vice President in the firm Interpret, Michael Gartenberg said that although Nokia’s 3G Booklet appears as an interesting gadget, but the largest mobile phone vendors have been late to market. As a result Nokia to face the PC vendors who already have a lot of experience in head-to-head.
“What if the consumer using a Nokia mobile phone, they would be interested in buying directly from their computers. Clearly, the Nokia device will be competing in the market. The success of Nokia will depend on the power distribution, branding and marketing,” he said.
Gartenberg said, if booklet inappropriate 3G was sold expensive and only available at Nokia stores only. That is because the revenues will be higher if sold by the operator as a lower-priced product bundle. The operator is expected to be interested netbook market. Nokia will work well, if the operator is willing to sell the device.
While FIM analyst Michael Schroder assess Nokia has advantages. Unlike other netbook makers, Nokia has had a strong cooperation with the operator, so that could be the key to market success netbook.
Schroder said Nokia’s strong brand can help the company win the competition. But he reminded Nokia will face a formidable competitor in the market that can not be considered one eye. Then what netbook Nokia will succeed in the market? we waiting for the good news.
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